Premium appliance brand welcomes Michelin starred chef Tom Aikens to the ASKO Chef Ambassador project. 

Leading Scandinavian appliance brand, ASKO, has announced Tom Aikens as its Global Chef Ambassador for 2024.

As an ASKO Chef Ambassador, Tom will collaborate closely with the brand to showcase the versatility and performance of its kitchen appliances. From innovative cooking techniques to imaginative recipes, Tom will provide exclusive insights and inspiration to food enthusiasts eager to elevate their culinary skills and bring some Michelin starred inspiration into their homes.

Inspired by a stripped back approach to cooking, and a passion for sourcing the finest local and seasonal ingredients, Tom’s creations embody the ethos of ASKO – quality, sustainability and excellence.

Tom will also support the brand at events throughout the year, with confirmed appearances so far at EuroCucina in Milan (16-21 April) and IFA Berlin (6-10 September). Visitors will be treated to live cooking demonstrations, showcasing the quality of the ASKO appliances and a Michelin starred tasting experience from the celebrated chef.

Commenting on the new partnership Tom Aikens, said: “Joining forces with ASKO as its Chef Ambassador is an exciting opportunity to share my passion for sustainable, seasonal cuisine with a global audience. Together we will champion culinary excellence and inspire home cooks to elevate their cooking experience.”

Anders Hellgren, Global Marketing Manager at ASKO commented: “We are proud to welcome Tom Aikens to the ASKO family as our esteemed Chef Ambassador. His unparalleled expertise and dedication to sustainable cooking perfectly aligns with our brand values, and we are excited to embark on this culinary journey together.”

About ASKO

ASKO was founded in 1950 in Vara, Sweden, when an innovative young farmer decided to build a washing machine for his mother to suit her every need. Now, almost 70 years later, ASKO is a global brand that designs and develops premium kitchen, laundry and professional appliances.

With a uniquely Scandinavian approach, ASKO combines award-winning design with clever features and solutions to deliver products that meet the highest demands when it comes to design, function, durability and environmental awareness. They wash cleaner, use less water and energy, and last longer. And since 1995, ASKO has been certified ISO 9001, which means that you can always trust ASKO’s products to be of the highest quality.

ASKO’s appliances are exported and distributed by sales companies in the Nordics, USA, Australia and 50 other markets worldwide.