By making sustainable seafood choices when shopping or dining out, we can all contribute to the health of the oceans. By sharing a #fishface and choosing MSC labelled fish, shoppers are helping to improve fish stocks, reduce discards and start new research projects that minimise the impacts of fishing.
Earth Hour ambassador and #fishface supporter, chef Tom Aikens said: “It’s vitally important that as individuals we make sustainable seafood choices. #fishface is a fun way to raise awareness of how something as simple as choosing MSC can make a difference and fit into the bigger picture of healthy oceans. Earth Hour is a great reminder to us all to do our bit to protect the planet every day.”